For a few months in 2023, our members are doing marketing services for the famous Italian brand Dolce & Gabbana. With this partner they have done several campaigns, both in the online and outdoor world.
Dolce and Gabbana launched new perfumes on the Czech market. In the summer it was the Light Blue Summer Vibes perfume, in the autumn it was DEVOTION perfume, where the famous Katy Perry participated in the advertising. The challenge was to make the perfume as popular as possible and to sell as many units as possible on the Czech market.
Our team members prepared a marketing strategy that could meet the challenge and deliver the best possible results. A combination of online and outdoor was chosen for advertising to make the perfume as widely known as possible. During the campaign, countless people came across the ad and the campaign worked well
From both campaigns, impressions reached +15 million in both the online and offline worlds.
Thousands of perfumes have been sold from these impressions.
Dolce & Gabbana itself praised the results of the campaign and the campaign is considered a success.
The reference comes under the partner company Digicrew.
